Patient Recruitment
Recruiting eligible patients quickly is one of the biggest clinical trial challenges. Analytics and digital tools help target the right candidates.
Challenges
Enrolment delays
- Trials often experience significant lag times in enrolling patients, which can push back study timelines and increase costs.
Difficulty identifying eligible participants
- Complex eligibility criteria combined with limited outreach lead to a low pool of qualified candidates, reducing recruitment efficiency.
Impact on trial outcomes
- Slow or inadequate recruitment can result in underpowered studies or forced protocol amendments, compromising data quality and trial success.
Solution
Predictive models
- These models analyse patient data to forecast who is most likely to meet eligibility and enrol, improving recruitment precision.
Digital targeting
- Online platforms and social media campaigns can be tailored to reach potential candidates based on demographics and health profiles.
Heat maps using claims and EHR data
- Geographic visualizations identify regions with high concentrations of eligible patients, allowing sponsors to focus site selection and outreach efforts strategically.
Business Benefits
Faster recruitment
- By focusing efforts on high-probability candidates and regions, the overall patient enrollment timeline is significantly reduced.
Improved targeting
- Recruitment resources are used more efficiently, minimizing wasted effort on unlikely candidates.
Shortened trial timelines
- Quicker enrollment leads to faster study progression and earlier results, reducing costs and increasing the trial’s success rate.
