Healthcare Professional (HCP) and Organization (HCO) Management
Accurate and up-to-date data on healthcare providers is essential for effective sales and regulatory compliance.
Challenges
Data Silos
- Fragmented systems lead to inconsistent records across commercial, medical, regulatory, and compliance teams.
Data Duplication
- Multiple entries for the same HCP/HCO inflate costs and hurt customer relationship management.
Regulatory Compliance
- Laws like the Sunshine Act and GDPR require accurate tracking of interactions and financial transactions.
Complex Relationships
- An HCP may work at multiple locations or hold roles in several institutions—hard to map without a centralized source.
Global Scale
- Multinational pharma organizations need country-specific data standards while maintaining a unified view.
Solution
AI-Powered MDM for Life Sciences
- AI-driven Master Data Management (MDM) solution tailored for life sciences—especially for managing Healthcare Professionals (HCPs) and Healthcare Organizations (HCOs)—designed to handle the complexity, compliance, and scale.
HCP/HCO Data Unification
- AI resolves fragmented records across CRM, Claims, and medical systems to create a single, trusted profile for each HCP and HCO.
Affiliation Mapping
- Machine learning identifies and maintains dynamic relationships between HCPs and multiple HCOs, including roles, specialties, and locations.
Consent & Compliance Tracking
- AI automates tracking of consent, opt-ins, and financial disclosures to meet regulations like GDPR, HIPAA, and the Sunshine Act.
Omnichannel Engagement Enablement
- Clean, unified data powers personalized outreach across sales, marketing, and medical affairs.
Context-Aware Data Quality
- Generative AI validates data not just by matching third-party sources, but by understanding its context—like verifying if an HCP’s address is still active based on recent activity.
Real-Time Insights
- Predictive models flag data quality issues or compliance risks before they impact operations.
Self-Learning Stewardship
- AI learns from past corrections and user behavior to continuously improve data accuracy and reduce manual intervention.
Business Benefits
Single Source of Truth
- MDM consolidates all HCP and HCO data into one golden record—trustworthy and up to date.
360° Stakeholder View
- Gain full visibility into interactions across departments and geographies.
Improved Engagement
- Personalized, coordinated outreach across sales, marketing, and medical affairs.
Stronger Compliance Posture
- Audit trails, consent tracking, and transparency become easier and more robust.
Operational Efficiency
- Cuts down time spent on manual reconciliations and data cleansing.
